Ricardo Ortega, an experienced shoe designer with over a decade of experience in the shoe industry, decided to reinvent his career during the pandemic by launching the brand Weeppy, which focuses on customizing soccer shoes. "It ends up being a shoe that no one else has," says Ortega about his creations.
Ortega's strategy included distributing free pairs among fast soccer players and participants in amateur and semi-professional tournaments. This initiative has gained relevance with the arrival of James Rodríguez at Club León, inspiring creativity in the footwear industry in León.
Weeppy stands out for its exclusive and customizable designs, offering added value that large brands do not provide. With affordable prices ranging from 600 to 1,200 pesos for customized models, the brand aims to cater to both professional players and amateurs who want to stand out on the field.
Despite the competition with global giants in the footwear industry, innovative projects like Weeppy demonstrate the potential of local talent and creativity to break into the market. According to Ortega, the bet on customization and quality could position León as a benchmark in sports footwear.
Weeppy's designs transcend borders by offering the possibility to include figures like James Rodríguez and Cristiano Ronaldo, as well as cartoons or customized images. With a focus on proven quality through rigorous testing, the brand has managed to attract customers not only from Guanajuato but also from other places, even with international shipping to countries like Canada. Adapted from https://www.informador.mx/economia/De-Leon-para-el-mundo-20211114-0012.html
